Boarding ship
Image: cunaplus/Shutterstock

Hub88 has set sail on a new content voyage with the addition of titles from iGaming supplier Tequity onto its aggregation platform.

Operators globally who are partnered with Hub88 will now be able to supplement their platforms with Tequity titles via a single API, which includes Tequity’s Originals portfolio of 17 house games that are ‘fast, streamer-friendly and fully customisable’.

Crypto Trading games and Publishing vertical content are also part of the partnership between Tequity and Hub88, expanding the offering to the aggregation platform’s operating partners.

Ollie Castleman, Managing Director of Hub88, commented: “We are pleased to onboard Tequity to Hub88. 

“Their combination of Originals, new Crypto Trading titles and Publishing content gives our operator partners more choice in differentiated games, supported by a streamlined route to launch.”

The partnership with Tequity sees Hub88 continue to grow the content portfolio available on its aggregation platform, following agreements made earlier this month with the likes of 7Rings Gaming, DEGEN Studios and LuckyDraw.

Dominic Sawyer, Vice President of Growth at Tequity, added: “Hub88 is a strong distribution partner for operators and studios building for scale. 

“This onboarding makes it easier for Hub88’s operator clients to access Tequity content across Originals, Crypto Trading games, and Publishing. We are launching with a clear focus on fast rollout and brand control, with a number of partners scheduled to onboard over the coming weeks.”

Earlier this year, Hub88 also deepened its understanding of player behaviour with the launch of a new Player Analytics tool.

This tool aims to deliver ‘powerful segmentation, deep-dive player insights and advanced risk detection’, collating player analytics from multiple data siloes into one interface.

Castleman noted: “With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and a more granular level, without relying on manual processes or specialists.

“Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.”