Fast Track has confirmed that the gameplay risk management company Greco is now scaling fully under its product umbrella, helping to expand and strengthen the platform as a core product.
Greco was founded back in 2021 as part of a joint venture with Fast Track, before being acquired by the vertical SaaS firm in February last year.
Fast Track stated that Greco has helped the company grow from “engagement execution into value-led optimisation”, helping iGaming operators “scale bonus strategies with greater precision and control”.
Co-Founders Ozric Vondervelden and Ed Dickerson will remain actively involved as the Greco technology and team transition into Fast Track’s broader organisation of real-time CRM, AI-driven gamification and natural language products.
Simon Lidzén, CEO and Co-Founder of Fast Track, stated: “This has always been about building something bigger than the sum of its parts. Greco adds a powerful new dimension to our platform.
“By bringing it fully under Fast Track, we can help operators scale their bonus strategies with the same sophistication they apply to CRM strategies – backed by real-time data, intelligence and world-class execution.”
The centrepiece of Greco’s offering is its proprietary Gameplay Risk Engine, which allows operators to analyse theoretical player value, behavioural anomalies and data-driven bonus allocation and gameplay exposure decisions.
Greco operates under the Fast Track umbrella on one central system alongside the company’s offering, which is “designed to help operators optimise and scale both CRM strategies and bonus strategies”.
Fast Track supports more than 200 customers globally with offices in Malta, Sweden, Spain and the US.
