BetMGM has boosted its casino content via a new strategic partnership with FashionTV Gaming Group.
Through the deal, the Entain and MGM Resorts International joint venture will launch the developer’s range of FashionTV-branded games exclusively on its casino platform.
Moshe Cohen, Founder & President of FashionTV Gaming Group, commented, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
FashionTV was founded in 1997 and brands itself as the multimedia equivalent of fashion print media, broadcasting in over 200 countries across television, digital and social media channels. Since its inception, it has branched off into a number of verticals, including gaming, where it allows brands to build, operate, distribute and market FashionTV-branded content.
FashionTV Blackjack and FashionTV Roulette will now be available to BetMGM Casino players in Michigan, New Jersey and Pennsylvania, with further launches expected across all jurisdictions where BetMGM Casino is live.
Additional FashionTV-branded titles are also expected to be released throughout 2026.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” added Oliver Bartlett, VP of Gaming at BetMGM.
Entain’s new studio touched down in North America
Late last year, Entain unveiled the first title from ReTrigger Games, a specialised games studio focused on developing content for BetMGM.
The studio’s debut title, Joker 777s, is a 5×3 reel slot with three prize pots that can combine to enhance bonuses for players.
Content from the in-house studio will sit alongside titles from BetMGM’s more traditional suppliers, such as White Hat Studios, EveryMatrix’s Spearhead and Armadillo Studios and Bragg Gaming Group.
On the game’s release, Gareth Childs, Head of Game Studio for ReTrigger Games, posted on LinkedIn: ”Proud day for ReTrigger! It’s been a challenging path, but an enjoyable one. This is not only the 1st game for the Studio, but has been produced by a studio of people in new and unfamiliar roles, over half of which are new to slots entirely! I’m really impressed and looking forward to a very bright future with my new colleagues.”
