“We are not a typical provider that wants to be on top, on trend, and have hype,” begins Valiantsina Dubavets, as the Marketing Lead assesses just how 1spin4win is plotting to maintain its current upwards trajectory.
Spearheaded by the studio’s latest flagship title, ‘Great Hook Hold and Win’, the landscape of sequels, a well-trodden path across the industry in recent times, is tasked with leading the charge.
However, before dissecting a title that formed the centrepiece of 1spin4win’s SBC Summit participation, Dubavets sets the scene by analysing the group’s current standing within the wider ecosystem.
“We are a provider that has its own niche, and that is online slots, particularly classic online slots,” she explains. “We are a fast-growing provider that has very good numbers.
“One example is that we have more than 180 games, and by the end of the year that will be almost 200. We achieved this in just four and a half years.
“Regarding our numbers, our performance through H1 beat that of previous years, and we are also growing the number of clients we have by 350 per half year.
“This means that we are stable, it means that our games are interesting for players, and that they are engaging. We also have good potential for new markets, such as Africa and Latin America, where we continue growing.”
Slots series have certainly risen in prominence as studios favour the allure of familiarity in driving the attention of players to specific titles.
1spin4win’s latest example follows a similar showpiece in Barcelona earlier in the year, with internal optimism through the roof that Great Hook Hold and Win can follow the path of success already witnessed.
“Before we create a game, we conduct a lot of research,” she says. “This means that, first of all, we analyse which mechanic will be interesting for players. We have a very driven approach.
“Secondly, we also need to check the influence of the game. At ICE, we had Don Catleone Hold and Win, and now we would like to continue this series of slots and create another character that follows these gangsters.
“Don Catleone Hold and Win had very good numbers regarding bet sum and bet counts. We decided to continue this series as we think this connection between slots is very important. It allows players to maintain this deep story, choose which character they like, and follow the story.
“We think that this kind of storytelling will be interesting for our partners, and we already see that our casinos and players like it.”
Sequels and series will form a prominent place in 1spin4win’s future roadmap, with a final battle between gangster and detectives to come to fruition at the beginning of next year at the latest.
This, as Dubavets says, will represent a “final battle”, although the story telling is designed to enable a true connection between games, and allow players to revisit the series.
However, there can be no guarantee that any such release will be a success. Research is a must. How do you truly strategise from a marketing perspective? Dubavets explains all.
“Regarding our marketing strategy, because we provide more than four or five games per month, we choose one or two games that are the main games of the month,” she comments.
“We put the banner on our website, and we provide it to our online casino operator partner for release, because it’s something new. We’re also preparing press releases, game reviews, social media promotions, and video materials. Sometimes we even dedicate full articles to share the story behind the game’s creation.
“We also organise a lot of activities to promote the release, including streamers. This is a new direction for us, but in general we put attention on one or two games per month, just to underline it, because it’s something new and fresh.”
This avenue was recently ventured down during a slate of Japan-themed game series, which represented the commencement of work alongside that of the streaming community.
This, Dubavets notes, was born out of an understanding that it is simply no longer enough to simply organise B2B promotion for your potential clients, operators and platform providers. It’s important to do it by yourself.
“If you want to grow your audience and player base, you need to do something different,” she says. “This is why we decided to check how it would work with streamers, and see if this strategy works for us or not.
“We started from this Japanese series, because it’s interesting to show our potential players how we work, connect plots together, and demonstrate our deep storytelling. We had good results, and we expect to continue doing it.”
As the conversation headed towards its culmination, attention swiftly turned to the road that lies ahead. For 1spin4win, this means maintaining the group’s current heading to continue making waves on a global scale.
“We will continue to provide our classic slots, fruity slots, because they’re very interesting for our players with the retro fruits topic,” Dubavets concludes.
“Additionally, we will create something fresh for European markets. It will be Greek and Roman topics. Also, for us, it’s important to provide not just games, but promo tools. We will continue organising promotions, and the next one will be in November.
“We’ll also continue to grow our client base and try to improve our position in Latin America and Africa, because we have a lot of interesting projects there.”
