iGP has announced a new partnership with BetComply to boost its expansion efforts.
Through the agreement, BetComply will support iGP’s transformation into a B2B-focused business through providing guidance across licensing applications, documentation preparation, internal controls and technical compliance.
“Our role is to ensure that iGP and its partners enter every jurisdiction on a strong and sustainable compliance foundation, giving operators the confidence to focus on growth,” explained Mike de Graaff, BetComply’s Chief Compliance Officer.
This latest collaboration continues iGP’s efforts to bolster its position as an iGaming solutions provider.
Earlier this month, the company launched its iGaming Lottery, which enables players to bet on the results of the world’s most recognised lotteries without purchasing official tickets.
The company also strengthened its iGaming Deck aggregator through the integration of content from BGaming and Popiplay in recent months.
On its latest partnership, Jovana Popovic Canaki, CEO at iGP, added: “It strengthens iGP’s position as a serious player in regulated markets worldwide, and I’m immensely proud of the teams and partners who made this possible.
“With BetComply’s support, we are ready to deliver our technology and vision to operators across regulated markets.We look forward to announcing our new market launches shortly.”
Player retention is not luck
Earlier this year, Dirk Camilleri, iGP’s Chief Product Officer, spoke to iGaming Expert why enhancing the player journey through gamification and repeatable events can help offset rising player acquisition costs.
He explained: “In an industry built on entertainment, predictability is underrated. But it’s powerful.
“Scheduled experiences, such as countdown draws, daily jackpots or recurring promotional events, do more than create moments of excitement. They introduce rhythm into the player journey, giving players something to anticipate, something to return for, and something that feels familiar over time.”
“For operators, this predictability is just as powerful. It creates consistent touch-points to plan content, align CRM and track performance. Over time, structured engagement builds habits and those habits drive the kind of retention that doesn’t depend on bonus spend or high volatility.”
Camilleri also spoke about the importance of seasonal campaigns for creating engagement and why flexibility is key to ensure experiences naturally fit into the player journey.
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