Gamzix has unveiled a new campaign designed to take its partners behind the scenes of its range of slot titles.
Titles ‘Behind the Reels’, Gamzix’s mascot, Gary the Goose, will lead the company’s partners through the world of Gamzix’s games, showcasing the development process from concept to final game.
Oleg Ashykhmina, Head of Brand at Gamzix, commented: “This year, we celebrated our 5th anniversary and have undergone a complete renewal, featuring a brand-new game engine, upgraded graphics, and an in-house soundtrack.
“Our mascot, Gary, will also debut a fresh look and guide partners through the worlds of Gamzix games. Each title is its own unique world, and together we’ll explore them one by one.”
The campaign will take place online and offline, beginning at the upcoming SBC Summit Lisbon, and last for one year.
It will feature touchpoints such as an interactive exhibition map, and a range of merchandise that features Gamzix’s mascot.
Gamzix expand ALEA partnership
Alongside unveiling its new campaign, Gamzix recently announced that it has extended its partnership with the game aggregator ALEA.
As a result, casino operators licensed by the Malta Gaming Authority utilising ALEA’s platform will now be able to offer Gamzix’s slot portfolio including its range of hold the spin titles.
This update quickly follows in the footsteps of Gamzix securing a distribution partnership with the Maltese-based game provider, SoftGamings.
“ALEA has been a valued partner for Gamzix, and extending this partnership to now also include all MGA markets is an important step forward for our brand,” explained James Davies, Head of Commercial Gamzix.
“We are confident this move will help operators enhance their game offering and deliver even more engaging experiences to their players.”
September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/
