SOFTSWISS has bolstered its offering to its client customers through a new partnership with iGaming content developer and provider Air Dice Group.
Air Dice’s complete games portfolio has now been integrated onto the SOFTSWISS Game Aggregator, ready to be utilised by casino operators that are part of the latter’s client network.
“We’re pleased to welcome Air Dice to our SOFTSWISS Game Aggregator,” stated Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator.
“Each new partnership enriches our offering, and it’s especially rewarding to support game providers who are actively expanding into strategic regions like Latin America. This market continues to gain momentum, and we’re excited to help bring engaging and innovative content to our partners there.”
Titles from Air Dice that are available to iGaming operators through SOFTSWISS’ platform include Coins Goddess, Bounty Reef, and The Temple of Relics.
Rocio Moitino, Director for LatAm at Air Dice Group, noted: “Partnering with SOFTSWISS is a major strategic milestone for Air Dice. The SOFTSWISS Game Aggregator is a world-class platform that provides unparalleled access to a vast network of leading operators in Latin America and beyond.
“This integration is a part of our global distribution strategy, particularly as we expand our focus in strategic regions, such as Latin America. We are confident that our unique games will be a huge hit with players across the SOFTSWISS partners and look forward to a long and successful collaboration.”
UK market differentiation
Last month, Air Dice’s Managing Director, Christine Jinks, told iGaming Expert about the developer’s ambitions for the UK market and how the developer believes it can differentiate itself from the competition in the competitive jurisdiction.
Jinks said: “It’s really about building on what we’ve got now and making sure that we’ve got the right content mix. We’re always looking to tailor what we’ve got in our portfolio by working closely with our partners in different jurisdictions, and the UK would definitely be one of those.
“We’re working with some exciting tier one partners about how we introduce our more niche games, like dice games and our Shifter slots, into the UK and the best place to put them in the lobby. We have to think about how to introduce them to players, because they’re a very different style of game.
“The plan is to continue to work closely with partners on future developments and support with a regular and quality roadmap of content.”
