The American Gaming Association (AGA) is taking an enhanced approach to player safety through its latest launch.
With a focus on seamlessness, the AGA has launched its ‘Play Smart from the Start Consumer Hub’, an online resource that aims to help players in the US with responsible play.
The hub is part of the AGA’s Play Smart from the Start, which is a messaging platform that supports players in making informed choices and developing habits to gamble safely.
Practical tools that are part of in the Play Smart hub include a pre-play checklist to help players set limits and check in with themselves before play, a ‘know your game’ section to explain terminology and odds, a responsible gaming IQ quiz for players to assess their habits, as well as access to support resources such as the National Problem Gambling Helpline.
Bill Miller, President and CEO of the AGA, commented: “The AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you.
“The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun.”
The AGA’s Play Smart from the Start utilises player research and focuses on three key areas: gambling in the right mindset, understanding the game being played and acting intentionally with budgets, time limits and being aware.
Also included on the platform is an Industry Toolkit, assisting operators and other stakeholders with their responsible gaming programmes with resources such as messaging guidance, creative assets, customer communications and activation ideas.
The Play Smart from the Start Consumer Hub is described by the AGA as an operator’s perfect foundation for Responsible Gaming Education Month, which is scheduled to take place later this year in September.
Miller added: “Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint.”
