EveryMatrix’s casino aggregation platform, SlotMatrix, has expanded its reach across the US via a partnership with Delaware North’s Betly iGaming platform in the state of West Virginia.
Through the deal, Betly customers in the Mountain State will gain access to exclusive gaming content from EveryMatrix, in addition to Evolution’s One Stop Shop hub, which includes titles from NetEnt, Red Tiger, NoLimit City and Big Time Gaming.
Delaware North will also be able to utilise EveryMatrix’s gamification and player engagement features such as free spins, leaderboards and tournaments.
EveryMatrix’s aggregation deal with Delaware North in the US is its second such partnership in the country in 2025, as the company also reached a similar agreement with betPARX earlier this year.
“This marks our second US content aggregation deal in a short timeframe and follows our strategy to provide US brands with the best aggregation platform,” commented Erik Nyman, President of EveryMatrix Americas.
“Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently. We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players’ gaming experiences will be enhanced as a result.”
SlotMatrix’s offering includes a content library of over 34,000 games from more than 350 studios, as well as gamification and player engagement features.
In North America, EveryMatrix holds licences in the states of Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia, as well as the Canadian province of Ontario.
Davide Colosimo, Director of Interactive Casino at Delaware North, added: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.
“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio—spanning Live Dealer, slots, and RNG table games—through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”
Last month, EveryMatrix’s Casino CEO, Stian Enger, provided iGaming Expert with insights into EngageSuite, the company’s ecosystem of six different solutions which assist operators with player loyalty and engagement.
