Occupying a space in an environment that prides itself as standing on the precipice of developing fresh, never-before-seen entertainment options could be a daunting task for many.
While the debate of how innovative iGaming truly is could rage on, last month saw Relax Gaming pull back the curtain on a latest introduction that received the high praise of taking the appeal of slots to the next level.
Titled Bonus Reels, the toggle-on bet option is designed to appeal to those that are enamoured by the allure of bonus feature rounds, while giving players freedom over their own choice and in-game momentum.
In the aftermath of the industry and players alike bearing witness to the feature for the first time, CEO, Martin Stålros, tells iGaming Expert why this differs from what may appear to be similar examples, why it will prove to be popular with online casino customers, which titles within the studio’s portfolio could gain its introduction and much more.
iGaming Expert: In simple terms, what is Bonus Reels, and how does it alter the way a person can play a slot?
Martin Stålros: Bonus Reels is a fresh new game mode designed to give players more control over how they experience their favourite slots. It functions by providing an alternative reel set, specifically designed to boost the odds of hitting those eagerly awaited bonus rounds.
What’s great is that it doesn’t replace the base game, it merely gives players the bet option to skip straight to the bonus rounds if they wish.
Instead, it runs alongside it as a faster, more direct route into the action. Whether players want to maintain the traditional rhythm or jump straight into something with more bite, Bonus Reels offers them that choice.
iGX: Is this similar to a traditional bonus buy, or does it function and feel differently?
MS: Although it may seem similar on paper, Bonus Reels feels quite different in real gameplay. A typical bonus buy bypasses the anticipation; it whisks players straight into a feature round for a fixed price, removing the need for spins altogether.
Bonus Reels maintains the core excitement of the game by keeping the spin mechanic intact. Players still experience that build-up, that tension, and the classic slot vibe, but with a maths model designed for more frequent bonus access. It offers a more immersive and thrilling way to play without losing the game’s essence.
iGX: What will a spin feel like with Bonus Reels turned on, given that the reels behave differently from the base game?
MS: There’s definitely a noticeable shift in pace when Bonus Reels is activated. The gameplay changes, and with each spin, players can feel a heightened sense of anticipation.
Symbols begin to land in patterns that suggest a higher chance of bonus triggers, creating a tangible excitement in the air. There’s a sense that something exciting could happen at any moment, which enhances the overall energy of the experience.
This shift in pace isn’t just about speed; it’s about boosting the thrill while keeping the familiarity that players value. The experience becomes more lively and punchy, maintaining player engagement and excitement.
In essence, Bonus Reels enhances the gaming experience by heightening enjoyment while still respecting the core mechanics that players cherish. It’s a brilliant mix of innovation and familiarity, making every spin feel like a potential game-changer.
iGX: When do you think players will opt for this mode over sticking with the base game, and why?
MS: The beauty of this system lies in the freedom of player choice. Some players prefer to stick with the classic base play, enjoying its familiar pace and rhythm. In contrast, others may choose to activate Bonus Reels when they’re looking for a more dynamic and fast-paced experience.
Perhaps they have limited time and wish to chase after bonus features more directly, or maybe they’re simply in the mood for something that elevates their excitement and keeps their adrenaline flowing.
To cater to these varied preferences, we have developed a versatile system that allows players to switch between both modes seamlessly. This flexibility ensures that whether they want a leisurely gaming session or an action-packed experience, they can choose what best suits their mood at that moment. By offering this choice, we enhance the overall gaming experience, allowing players to engage in the way they enjoy most.
iGX: Lastly, why add a faster path to bonus rounds in popular titles now? What needs are you addressing?
MS: In recent years, player preferences in the slot gaming sector have undergone noticeable evolution, with a strong demand for faster play, a variety of options, and greater control over their gaming experience.
Our innovation, Bonus Reels, addresses these needs by offering players an interactive feature that enhances their engagement with traditional games, while maintaining the core elements that define their appeal.
For operators, this provides a strategic advantage: revitalising established titles injects new interest into classic games and extends their market relevance. Ultimately, Bonus Reels exemplifies adaptability and evolution in game design, offering players a more personalised gaming experience.
