SweepX, a social sweepstakes casino platform, has been launched by Gaming Innovation Group (GiG) as the iGaming supplier looks to venture into the sweepstakes sector for the first time.
With the company previously announcing it would be stepping into the market back in May 2024, the SweepX platform has been launched in collaboration with Primero Gaming.
Richard Carter, GiG CEO, commented: “The overwhelmingly positive reaction to SweepX since its announcement in May has strengthened our belief in its potential to revolutionise the social sweepstakes casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fuelling our ambitious strategic plans for growth.”
Back in May, GiG said SweepX would combine its iGaming platform technology with AI-assisted gamification and a sweepstake casino content library. Primero was announced then as GiG’s first sweepstake client.
On Monday, the supplier confirmed that SweepX is designed to cater specifically to the US sweepstakes market, incorporating features aimed at improving player engagement and operational efficiency for operators. Those include a dual-wallet system that separates real and virtual currencies, as well as a prize-redemption management tool to streamline user rewards.
“This well-timed launch leaves us nicely placed to capture a greater share of the rapidly expanding online U.S. sweepstakes market as we aim to grow and diversify our online gambling offering in the geography,” added Primero CEO Barry Rutherford.
To Rutherford’s point, GiG noted in Monday’s release that the sweepstakes gaming sector saw “tremendous growth” in 2024.
Per Eilers and Krejcik Gaming (EKG) data cited by GiG, the sweeps market is valued at $5.6bn and projections estimate it will reach $11.4bn by the end of 2025.
While it continues to expand rapidly, the sector’s legality continues to be debated by states, regulators and observers.
Executives from typical online casino operators are quick to condemn sweeps and the lack of clarity around their position in the market. Some have alleged that sweepstakes and social casinos are able to offer products that are very similar to online casinos without the same regulatory processes that iGaming is subjected to.
