William Hill has given its Vegas app and website a new lick of paint as part of a refresh for evoke’s iGaming brand.
The operator says the new app and website launch for William Hill Vegas should deliver “more choice, smarter navigation and safer play for every player.”
William Hill Vegas’ games portfolio will include new slot releases, jackpot features, live casino titles and daily free-to-play offerings.
“Built with a fully optimised interface means faster, easier navigation, improved search and AI-powered personalisation, designed to deliver a smarter user experience,” stated William Hill in a LinkedIn post.
“The updated app showcases our brand-new, bold visual identity – a fresh look that reflects where we’re heading as a business.”
The post also included a campaign video promoting the new William Hill Vegas app and website, showing the new layout of the app and the offerings available to customers.
Strong H1 for William Hill Vegas
William Hill Vegas’ refresh follows evoke publishing a year-over-year increase in revenue and EBITDA in H1 2025 in comparison to the same period last year. Overall revenue rose by 3% to €887.8m (H1 2024: €862m), while EBITDA grew by 223% to €141.3m (H1 2024: €43.8m).
However, UK&I online revenue during the period declined by 1% YoY to €336.2m (H1 2024: €338.6m) “due to lapping the Euros and evolved marketing approach, albeit with profitability significantly enhanced, leading to adjusted EBITDA +37% to £60m.”
evoke noted that while William Hill Vegas “performed strongly”, 888 revenue declined, but showed “double-digit growth in contribution as a result of the evolving marketing approach and removal of unprofitable marketing”.
Per Widerström, CEO of evoke, said: “We are seeing clear evidence of the transformation and operational reset we’ve undertaken, with the Group delivering continued revenue growth, significantly improved profitability and meaningful deleveraging during the first half of the year.
“The improved financial performance is a result of substantial strategic progress, focusing resources on our core markets and executing a short-term turnaround, while investing in building stronger capabilities to support long-term sustainable and profitable growth.”
