Soft2Bet has set sail with a new iGaming brand inspired by Vikings and Norse mythology in Sweden called Lodur.
Lodur aims to provide Swedish online casino and sports betting players with an experience tailored to their preferences, including local payment methods, sports events, live slots and live dealer titles.
The platform will also offer the Island system, which is described by Soft2Bet as “a persistent progression layer that continues between gameplay sessions”, allowing players to create their own island settlement with buildings, all powered by the company’s social casino mechanics MEGA (Motivational Engineering Gaming Application).
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Lodur shows what our product toolkit can do when Soft2Bet’s MEGA is applied to social mechanics and PvP progression.
“We have built a journey that keeps players building, competing and returning to Lodur, without adding friction to the core experience.”
MEGA brings missions, challenges and narrative journeys to the iGaming platform to build player retention. With Lodur, players spend their resources earned to construct buildings, improve their islands and progress toward new goals and rewards.
As well as build up their own island, players can attack other islands and defend their own settlement, with Lodur being designed for infinite progression.
Soft2Bet appoints new CCO
Earlier this year, Soft2Bet appointed Andrew Cochrane as Chief Commercial Officer, where he will lead the group’s global growth strategy as it continues to expand across regulated markets.
He will be in charge of Soft2Bet’s global commercial execution, strategic partnerships and growth across multiple business verticals, recognising market consolidation when needed and commercial opportunities when present.
Commenting on his new role, Cochrane told SBC and Gaming&Co: “Joining Soft2Bet represents a compelling opportunity. The scale of the group’s expansion plans will see me involved in strategic initiatives that drive sustainable growth, operational scalability and the delivery of best-in-class iGaming products.
“This is a challenge I could not refuse, and I look forward to continue building and strengthen the teams to successfully execute these plans.”
