PopOK Gaming is gearing up to expand its presence in Europe through a new strategic partnership with Tipico in Germany.
Through the collaboration, Tipico players in Germany will now have access to PopOK Gaming’s content portfolio.
Karen Gulkanyan, Chief Executive Officer of PopOK Gaming, described the partnership as more than a box-ticking exercise, emphasising that PopOK will combine its game development expertise with Tipico’s knowledge of the German market and reputation with players.
The operator remains a market leader in Germany for sports betting, and the group was acquired by Banijay Group in April 2026.
Gulkanyan said: “Working with Tipico is important to us because of who they are in the German market and the standards they operate by.
“Germany is not an easy environment, and that’s exactly why this cooperation matters. It reflects years of steady work behind the scenes and marks a point where PopOK Gaming is ready to operate alongside the most established names in Europe.”
The challenges Gulkanyan refers to largely centre on the impact of the State Treaty on Gaming 2021 (GlüStV), which implemented new rules regarding monthly deposit limits for online casinos, as well as a 5% stake-based tax on online operators.
However, critics of the regulation have warned that the stringent measures have strengthened the country’s black market.
Despite this, PopOK remains buoyant on the prospect of the partnership growing its presence across Europe.
Earlier this year, the company’s Head of Partner Management, Tsovinar Elchyan, spoke to iGaming Expert about the strategies used by PopOK to overcome the challenges posed by more stringent regulatory frameworks.
Elchyan said: “We addressed these challenges by investing early in compliance, building flexible game frameworks, and focusing on product differentiation.
“Strong communication with partners and faster internal processes also helped us stay agile in a fast-changing market environment.”
