EveryMatrix has added to its list of partners through a newly announced collaboration with Ken Howells.
The independent bookmaker will utilise EveryMatrix’s turnkey sports and casino solution to power its operations in the UK.
This includes taking advantage of EveryMatrix’s player account management, payments, bonusing and affiliate platforms.
“As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us,” said Grant Howells, Director at Ken Howells.
“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”
Established in Wales in 1963, Ken Howells is best known for its betting and telebetting services, with a particular focus on horse racing, football and rugby.
This latest relationship continues the expansion of EveryMatrix’s presence across the UK betting industry.
Last month, the company signed a similar partnership with BetTOM, which will now be powered by EveryMatrix’s turnkey solution. In addition, the supplier agreed to its first casino technology partnership with The Palaces, a land-based and online bingo operator.
On the new partnership with Ken Howells, Ebbe Groes, CEO and Co-Founder of EveryMatrix, commented: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners.
“This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”
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