The European Gaming and Betting Association (EGBA) has published its Annual Activity Report, declaring a 15% increase in online gross gaming revenue in 2024 from its members.
While casino games had the largest share of GGR generated at more than 50%, the majority of gaming verticals saw revenue growth in comparison to the previous year.
The EGBA’s Annual Activity Report 2025 details aggregated 2024 European online gambling market data from its members, including their combined gross gaming revenues, stakes, return to player rates, customer winnings, products and licenses.
Members of the association include bet365, Betsson, Entain, evoke, FDJ United, Flutter, LeoVegas and SuperBet, while its associate members are Aircash and Sumsub. These members collectively hold 321 online gambling licenses across 21 European countries.
The report stated that the combined online GGR from EGBA members in 2024 came in at €13.5bn, a 15% increase in comparison to the previous year (2023: €11.7bn) and accounting for approximately 30% of total online GGR across Europe.
Per vertical, casino games generated the biggest GGR share throughout the year at 51% with €7bn GGR, a 21% uptick year-over-year (2023: €5.8bn). Sports betting revenue was next with a 41% share of the total GGR at €5.5bn, a 15% increase YoY (2023: €4.8bn).
Poker had a 4% GGR share at €0.5bn, but this figure was down 5% in comparison to the previous year. Bingo and other gambling products had a 2% GGR share at €0.4bn, up 19% YoY.
Virtual betting and e-sports both had a 1% GGR share at €0.1bn, with virtual betting maintaining a similar revenue level YoY, while e-sports GGR rose by 16%.
Regarding stakes, 177.7 billion individual stakes were processed by EGBA members, up 31% YoY (2023: 135.7 billion). Stake value reached €215.6bn, an 11% increase (2023: €194.4bn), while the average stake value was €1.20, down 14%.
The average return to player rate was 93.7% (2023: 94%), while the estimated combined player winnings stood at €202.1bn, up 11% YoY (2023: €182.7bn).
The report also highlighted the initiatives from EGBA throughout the year, including a record 26 countries and 195 stakeholders participating in the fourth annual European Safer Gambling Week, as well as its annual sustainability report detailing 21 million customers using safer gambling tools and over 67 million safe and sustainable play messages sent to players.
In addition, a second monitoring exercise of the EGBA pan-European responsible advertising code was conducted, while education workshops were organised for industry stakeholders as part of its anti-money laundering initiatives.
Maarten Haijer, Secretary General of EGBA, commented: “It was a significant year for EGBA: our membership expanded, we hosted a record-breaking European Safer Gambling Week that reached over three million citizens with safety messages, and we provided input into many important policy discussions.
“As Finland completes its transition from a monopoly to a licensing system, all EU member states will soon have some form of multi-licensing framework for online gambling. This is a major milestone, representing a fundamental change in Europe’s regulatory landscape over the past 15 years, and validates our view that competitive, well-regulated markets are the best way to protect consumers.
“Looking ahead, we’ll continue to promote effective policies that support safer gambling and address remaining anti-competitive regulation and practices.”
