Bragg Gaming Group is to undergo a strategic restructuring for an AI-first approach, but it will result in a reduction in its workforce worldwide by more than 10%.
Restructuring has been put into place to “realign the organisation and thereby improve its overall cost structure, drive its EBITDA growth, and shorten the time required for it to achieve sustained net profitability”.
The company will reduce its global workforce by approximately 12%, as well as incur restructuring costs associated with personnel-related termination costs in Q1 2026 of approximately €1m. Annualised cash savings from its staff reductions and other restructuring efforts are anticipated to be approximately €4.5m.
“We believe that we are in the enviable position of having great technologies, assets, people and future prospects,” commented Matevž Mazij, CEO at Bragg.
“Nevertheless, given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market and our increased focus on short-term profitability, we needed to take this step now of restructuring the company’s staffing.”
Bragg noted that becoming an AI-first company by 2027 is one of the main driving forces behind the strategic restructuring.
This includes targets such as “ensuring an AI-Enhanced Product becomes standard in over 90% of all launches and having more than three-quarters of Bragg’s operational workflows impacted by AI”.
The company has been building towards its AI-first objective over the past couple of months, with the appointment of Luka Pataky as Executive VP of AI and Innovation last July, as well as securing a partnership with Golden Whale Productions earlier this month for its ‘Bragg AI Brain’ project.
Mazij added: “After securing key hires in 2024 and 2025, we believe aggressive operating expense reductions and organisational realignment are the final steps to maintain our cash runway, drive EBITDA growth and achieve cash profitability.
“Our strategic restructuring is designed to capitalise on our strong foundation and position us extremely well for organic growth and concurrent market consolidation opportunities.
“We also believe that the company is currently undervalued by the market and that improving our cash profitability will help address this issue while also making us stronger in meeting consolidation opportunities as they arise.”
Further information on Bragg’s operating model and 2026 strategic initiatives will be provided when the company announces its preliminary unaudited results for the year ended December 31, 2025.
