A new collaboration has been agreed between bet365 and Incentive Games, which will seek to boost engagement through the return of the ‘bet365 Bracket Challenge’
The challenge is described as “the ultimate free-to-play predictor game with a potential $10 million jackpot.
Furthermore, maximising engagement, it comes ahead of the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ sees basketball fans test their knowledge and prediction skills with the potential to win a grand prize of $100,000 and a leaderboard rewarding the top 5,000 players.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented on the deal: “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honoured to play a role in bet365’s continued success in the US and international markets.”
This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.
Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.
A bet365 spokesperson added on the collaboration: “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize.”
It comes following a deal between bet365 and Incentive Games to expand the firm’s crash game into the Brazilian market.
As a result of that agreement, the firm’s pay-to-play crash game, Velocity, will become seamlessly integrated into the sports betting and iGaming operator’s Brazilian platform. This move will capitalise on the continued success of crash games in Brazil that has been longstanding before the market’s regulation.
John Gordon, CEO of Incentive Games, responded at the time: “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
