Alea has strengthened its live casino offering on its iGaming aggregation platform through a new partnership with Imagine Live.
The deal sees live dealer, game show and live casino titles from Imagine Live added to the portfolio of Alea for its partnered operators to utilise on their respective online casino platforms.
Romain Peltier, Live Casino Director at Alea, stated: “The industry has moved past simply offering live casino, success now depends on how real, engaging, and trustworthy the experience feels to players.
“Imagine Live brings highly customised, engaging content that will help us further diversify and strengthen our live casino offering. Their approach aligns well with our focus on delivering more dynamic and differentiated experiences. We’re pleased to welcome them to the Alea platform and look forward to working together”
Imagine Live has a network of studios across Europe, with the Alea partnership expanding the reach of its services to more operators through a single integration.
Alea has been growing its aggregation platform offering throughout the year so far with various iGaming suppliers, sealing content deals with the likes of 1spin4win, Vyking and Kerma Games.
Nadiya Attard, Chief Commercial Officer at Imagine Live, added: “The live casino sector continues to evolve at an incredible pace, and operators today expect more than content alone.
“They are looking for experiences that engage players, technology that scales efficiently and partners that understand the nuances of local markets. Alea shares that vision.
“This partnership represents an exciting opportunity to extend the reach of our portfolio, connect with new operators and continue delivering the premium live entertainment experiences that have become synonymous with the Imagine Live brand.”
