LuckyStreak has appointed Neil Brookes as Head of Product, adding more than two decades of iGaming experience to the live dealer games provider’s senior leadership team.
As Head of Product, Brookes will be responsible for executing LuckyStreak’s product roadmap, vision and strategic goals, delivering value with each product, feature, and enhancement for players and partners.
“Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of,” commented Brookes.
“The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”
Brookes joins LuckyStreak from Inspired Entertainment, where he spent the past 11 years. Here, he managed virtual sports products and served as Head of Product for seven years, covering game strategy, design, marketing and performance analytics.
Earlier in his career, Brookes spent time as a trader, odds compiler and sports desk manager at SkyBet, on the trading team at Betfred and managing betting shops for Paul Dean Bookmakers.
Ady Totah, Co-Founder and CEO at LuckyStreak, added: “It’s always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it.
“His experience across regulated markets and his ability to align vision with execution will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”
