Gentoo Media has bolstered its leadership team through two new appointments.
The affiliate has promoted Micha Leth Hellerøe and Dijana Radunović to the roles of Chief People Officer and Senior Director of Sales, respectively.
Hellerøe joined Gentoo, formerly Gaming Innovation Group, in 2017 and has held a number of human resource-related roles, most recently serving as Director of People.
Meanwhile, Radunović joined in October 2023, serving as General Manager for Gentoo’s AskGamblers brand, where, according to the company, she played a key role in contributing to the company’s wider growth strategy.
Jonas Warrer, CEO of Gentoo Media, commented. “Both step into these roles with a proven record of impact, and their advancement marks the continued strengthening of a leadership team defined by performance and perspective.
“As the company moves into its next phase of growth and operational discipline, Micha and Dijana bring the kind of leadership that balances strategic clarity with deep operational insight.”
Radunović will be tasked with leading Gentoo’s global sales strategy, with a specific focus on long-term value creation and strengthening partnerships across various regions.
As Chief People Officer, Hellerøe will be charged with implementing Gentoo’s working culture across the organisation.
On her new role, Hellerøe said: “Over the past 18 months, we’ve built a strong foundation for the People function. It gives us the credibility to scale, move faster and align our people strategy with the business.
“Bringing the People function into the executive team signals a shift. It shows we recognise that performance, engagement and how we show up as an employer aren’t side conversations. They are central to how we build a company that lasts.”
Gentoo’s Senior Business Development Manager, Floriana Fanelli, recently spoke to iGaming Expert about the challenge of maintaining a diverse portfolio of affiliate sites, including the aforementioned AskGambler, explaining that it is essential to avoid a one-size-fits-all approach to ensure that each brand has a defined purpose and builds a distinct audience
