BetConstruct AI has appointed industry veteran Lena Yasir as its new Chief Executive Officer.
The iGaming technology company hailed the experience of Yasir, who has held senior positions at the likes of Play’n Go, Evolution and, most recently, Pragmatic Play, where she held the position of Chief Commercial Officer.
BetConstruct AI noted Yasir’s ‘direct leadership style’ and ‘sharp understanding of operator needs’, and said that she will be tasked with leading the company’s innovation roadmap and strengthening partnerships with the wider industry.
Yasir entered the gaming industry in 2008, spending five years as an Account Manager at Ongame Network before spending almost three years as a Key Account Manager at Evolution Gaming.
She then moved on to becoming Head of Commercial at Play’n Go, before joining Pragmatic Play.
On her appointment, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
AI-led development
BetConstruct AI has been focused on developing iGaming solutions powered by AI.
At the beginning of 2026, the company launched Choice Gaming, a studio that gives full control of its content to operators. At the same time, it also unveiled its KISS AI Live Casino software, which allows operators to adjust the table, the dealer and the visual environment in real time using AI.
At the time of the launch, Vigen Badalyan, Co-Founder of BetConstruct AI, stated: “At Choice Gaming, we aren’t just building games; we are building a foundation of transparency and shared success.
“By merging human creativity with advanced AI, we are giving operators the tools to truly own their future.”
More recently, BetConstruct announced a partnership with Logifuture to integrate its Simulate and Zoom Sports products into its platform.
