Leading UK operator, bet365 has bolstered its gamification capabilities through a collaboration with LOW6.
It bolsters the expands the group’s Over/Under free-to-play (F2P) game into the United Kingdom, following strong performance in Canada and multiple U.S. markets and subsequently, Mexico and Brazil.
It underpins a focus on gamification for bet365, designed for fans of a myriad of sports from NFL, NBA, MLB, and NHL.
Jon Riley, bet365 PR Operations lead, commented: “It’s great to deliver ‘Over Under’ to our UK customers, in collaboration with our long-term partners LOW6. The growth of sports betting in the US has been remarkable – fans are engaging with their favourite leagues, teams and events like never before, and we’re proud to be part of that momentum.
“That passion for the NFL, NBA, MLB, and NHL has grown globally, and at bet365 we’re delighted to launch such an exciting and entertaining free-to-play game this side of the Atlantic, focusing on the USA’s biggest leagues and most iconic teams.”
Jamie Mitchell, CEO of LOW6, added: “We’re thrilled to see bet365 take Over/Under into another of their key markets. The feedback from users, as well as the player numbers and underlying player engagement data shows this game has been a perfect fit. To see bet365 now making it available in the UK is testament to the success of the partnership.”
Josh Turk, Chief Strategy Officer at LOW6 continued: “Our team has designed a game that is intuitive and easy to play. The simple journey from making your prop picks, through to the bet slip integration is slick and provides a great user experience. Further expansion of our partnership with bet365 is a proud moment and a testament to the quality of LOW6 games.”
