iGaming platform iGamingNuts.com has unveiled its new affiliate site, headlined by the introduction of a new rating system for casinos.
For each casino, the site will provide an iGN rating, which “assesses casinos based on safety, fairness, game variety, user experience and bonuses. The rating is a percentage-based score across the categories.
Meanwhile, each casino will also receive a safety index which focuses on “casino security, responsible gambling tools and regulatory compliance”.
Natalia Szula, Head of the iGaming Nuts.com project and Editor-in-Chief, commented: “Our mission is simple: ‘Play smart, choose wisely – Your ultimate tool for winning.”
Similar to other affiliates in the sector, the new site will provide casino reviews, free slots demos and game guides, as well as casino and slot comparison tools for players.
The release also reiterated the platform’s commitment to “ensuring safe and legal gameplay by collaborating only with licensed and legal operators”.
Affiliates impacted by Google updates
The launch of the site comes at a time when affiliates are preparing for the potential impact of changes to Google’s gambling and gaming ad policy, set to come into effect on 14 April.
Advertisers will now be required to provide additional documentation to prove they are authorised to operate in the regions where their ads are displayed, with documentation including valid licences and the clear display of responsible gambling messaging.
Forming part of a raft of recent tweaks to its advertising policies, this latest move from the search engine seeks to clarify its stance on ‘gambling’ and ‘gambling-promoting content’.
Any website that provides direct links to online gambling or facilitates gambling services will now be classified as a gambling promoter.
Under Google’s new policy, the traditional affiliate model of directing players to licensed sites through embedded links could find itself in a precarious position.
