Entain has confirmed the departure of Charlotte Emery as Chief Marketing Officer of its UK operations, with the recruitment of her successor now underway.
Emery stepped down from her position as CMO for the operator’s UK brands – Ladbrokes, Coral, Gala, and Foxy – at the end of May 2026, having served in the role for two years.
Since June 2024, she has led Entain’s marketing direction for its UK brands, which included Ladbrokes’ ‘That’s Ladisfaction’ campaign launched in August last year.
Bejay Patel, Managing Director of Entain UK and Ireland, commented: “Charlotte has played a significant role in the continued growth and development of our UK brands – Ladbrokes, Coral, Gala, and Foxy – leading the marketing function with passion and energy over the last two years.
“We would like to thank her for her contribution and wish her every success in the future.”
Entain noted that both parties mutually agreed to the transition, concluding that it was the right time for a change. Emery coordinated with the operator and worked closely with coworkers to ensure a smooth and orderly handover of responsibilities.
Before joining Entain over two years ago, Emery was an independent strategy advisor and consultant. She has also previously worked for over four years at William Hill as Global Brand Marketing Director and Global Chief Brand Officer.
Entain staff reductions
Emery’s departure comes as Entain undergoes significant staff reductions, as the operator confirmed to iGaming Expert last week that it will be undergoing 500 job cuts, approximately 2% of the operator’s global workforce.
iGaming Expert understands that the business areas that will be impacted include product, technology and corporate functions, but the staff reductions are not tied to a particular market or regulatory development.
An Entain spokesperson said: “As part of our ongoing focus on enhancing Entain’s operational efficiency and agility, we have begun implementing organisational changes which will regrettably impact a number of roles across the Group over the months ahead.
“These changes will help make Entain a stronger, better business and are a further demonstration of our strategic focus on maximising shareholder value. We are consulting with all those affected to support them during this process.”
