As the gaming world fixes its sights firmly on Africa, Super Group has taken an unprecedented step to combat one of the biggest challenges facing the region.
Looking to navigate expensive payment processing across the continent, the group confirmed plans to launch ‘Super Coin’, a stablecoin pegged to the South African rand, via its Betway SA sports betting brand in the first quarter of 2026.
Here’s everything we know so far.
Big in Africa – but costly
Through its Betway and Jackpot City brands, Super Group holds a presence in eight African countries, including South Africa, Ghana and Nigeria, and has stated its vision for further growth across the continent.
However, Super Group’s executives have long bemoaned the expense of banking in Africa and sought ways to reduce these costs.
Speaking on Super Group’s Q3 2025 earnings call, the company’s CEO, Neil Menashe, explained that processing payments can include fees that are as high as 3% to 6% of deposits.
Coupled with this, the same money can be deposited, cashed out and deposited again, leading to significant churn.
By encouraging customers to use stablecoins, Super Group is seeking to bypass the traditional banking infrastructure that leads to these costly fees.
“Hopefully, with our Super Coin, we can build that balance that stays in our ecosystem. We’re not paying for the same money three, four or five times,” Menashe explained.
“This wallet will provide customers with a seamless and secure way to store, send and transact using Super Coin, and we expect it will lead to cost efficiencies over time.”
Accelerating adoption
Super Group has described the move as a “crucial first step” in integrating digital assets into its product stack. The group outlined it opted for South Africa due to an acceleration in the adoption of alternative payments among the country’s citizens.
According to Luno, the crypto exchange that Super Group has partnered with to facilitate the rollout of Super Coins, its user base now numbers over 6.3 million, representing almost 10% of the country’s population.
“South Africa was the first place to start because of the high digital wallet adoption there, and also we’ve got a big customer base,” detailed Menashe.
“There’s quite a lot of technical lift that has to happen, and with Luno being the largest consumer exchange and having the biggest customer base in South Africa, we decided to start there first.”
He also told investors that the group wants to focus on one country to begin with and ensure the product works before actively looking to other markets.
Global horizons
Despite this, it’s clear that Super Group’s ambitions extend way beyond South Africa’s borders, and the wider African region may be the best place to start, given its status as a region that is increasingly embracing cryptocurrencies.
Menashe confirmed that the company’s long-term plan is to extend Super Coin’s availability depending on local regulatory frameworks.
The expansion process also appears to be relatively straightforward for Super Group due to its choice to take the route of developing a stablecoin.
“It’s all the same technology, we’ve just got to get on to those relevant exchanges in the countries we decide to go and that the laws of that country allow us to do it,” Menashe told investors.
Outside of Africa, as more regions look to implement crypto regulation, such as the European Union’s Market in Crypto-Assets (MiCA) framework, it may not be long until Super Group can turn its attention to taking Super Coins global.
A new approach to rewards
Although Super Coin’s launch may be seen by many as simply a cost-saving measure, the company has been clear that the venture provides a powerful tool for customer acquisition and retention.
Menashe, who has previously expressed his belief that embracing crypto can unlock a new demographic of customers in Africa, told investors: “This marks a significant and strategic step forward in how we think about payments, rewards and engagement. The stablecoin is designed to deepen customer loyalty, reward engagement and enable cross-platform benefits across the Super Group ecosystem.”
Given that Super Group has control of the product, it also has the opportunity to develop rewards and promotions linked specifically to the Super Coin.
“With Super Coin, there are lots of different benefits we can give [players] as they start interacting with [the coins] because it’s a method that we will control. There are lots of different things you can give [players],” Menashe concluded.
