Operators increasingly rely on aggregators to make their mark in new jurisdictions. With new licensing frameworks appearing across Europe, LatAm and several African markets, the compliance landscape is becoming more complex, and brands are seeking partners who can remove the friction of global expansion.
We spoke to Ollie Castleman, Managing Director at Hub88, and Josh Kingett, Business Development Manager at Agreegain, to understand how aggregation models, technology and data infrastructure are evolving to support scalable international growth.
iGaming Expert: How can aggregators actively reduce the compliance and technical risks operators face in entering new jurisdictions?
Josh Kingett: To reduce the risks operators face when entering new markets or adhering to updated regulations, aggregators must proactively monitor changes across global jurisdictions ensuring integrated games are either pre-certified or quickly adapted to new requirements.
They should handle provider certifications and compliance updates centrally, shielding operators from tedious contract management, individual studio negotiations and delays.
Offering modular, jurisdiction-specific configurations through a single API also helps operators to toggle content compliance without rebuilding their platforms. Agreegain’s product ecosystem is built on Altenar’s proven technology to ensure robust security and risk management, leaving operators confident they are protected from any vulnerabilities.
Building on this, strong security protocols and dedicated support teams available 24/7, especially for KYC, responsible gaming and reporting, ensure operators receive real-time guidance without interrupting gameplay.
Ollie Castleman: Aggregators can play a critical role in reducing both compliance and technical risk when operators enter new jurisdictions by acting as a single, trusted integration and governance layer.
This can, more often than not, fail to be the case… Instead, operators find themselves navigating fragmented licensing requirements, individual supplier certifications and market-specific technical standards. Conversely, an aggregator centralises these processes within one platform.
By pre-validating suppliers, maintaining jurisdiction-ready content and embedding compliance checks directly into onboarding and integration workflows, aggregators significantly reduce the risk of non-compliance at launch. From a technical perspective, a single, robust API integration removes the complexity of multiple connections, ensuring consistent standards for data security, reporting and uptime across markets.
More advanced aggregators also provide real-time visibility into onboarding status, regulatory readiness, and operational dependencies, allowing operators to identify and resolve blockers early. Ultimately, this model enables operators to scale internationally with greater confidence, speed, and regulatory certainty without increasing internal overhead.
iGX: What should operators consider when assessing an aggregator’s technology, data transparency and reporting?
OC: When selecting, operators should look beyond content breadth and focus closely on the quality of the underlying tech, data and reporting capabilities. A robust aggregation platform should offer a stable, scalable API that can support multiple markets without introducing latency, downtime or operational risk as volumes grow.
Equally important is data visibility. Operators should have access to real-time and historical performance data across gameplay, revenue and player activity with the ability to filter by market, supplier and product. Transparent reporting builds trust and allows operators to make informed commercial and compliance decisions without relying on manual exports or third-party tools.
Additionally, operators should consider how insights are surfaced. Modern aggregators should not simply present raw data, but translate it into actionable intelligence through dashboards, alerts and automated reporting. The goal is clarity, control and confidence at scale, not additional complexity hidden behind a single integration.
JK: Operators should prioritise the depth and reliability of real-time analytics, ensuring they can access granular insights into player behaviour, game performance and revenue, broken down by jurisdiction or provider.
Our unified client dashboard offers all tools in one place and integrates seamlessly with existing back-office systems, opening up access to assets, certification and features that are essential for efficient operations. Full transparency on data flows, including clear RTP monitoring and bonus tracking without hidden fees, should also be a key requirement.
Operators must evaluate whether their tech stack can scale to support high-volume traffic in new markets with zero downtime, while also confirming a proven track record in data security and compliance. A flexible API that allows easy extraction of tailored reports also ensures operators maintain full visibility and control over their performance.
iGX: What does ‘seamless integration’ look like as we enter 2026?
OC: As we move into 2026, onboarding will no longer be defined by simply connecting systems. It’s about removing friction across the entire onboarding and operational lifecycle. Operators now expect integrations to be fast, guided and largely automated with clear visibility at every stage.
A modern integration should be delivered through a single, well-documented API or SDK much like our own that handles content access, configuration, compliance checks and reporting from one connection. Real-time status tracking, automated validation, and pre-configured environments should replace manual setup, email-based coordination and prolonged testing cycles.
Seamless integration also means adaptability. As operators expand into new markets, the technology must support jurisdiction-specific requirements without re-engineering core systems. Ultimately, the benchmark for integration in 2026 is speed with certainty, enabling operators to go live quickly, scale confidently, and focus on growth rather than infrastructure management.
JK: As we move into a new year, seamless integration is about speed and reliability. Aggregators must enable operators to access thousands of games through a single, intuitive API in days rather than months, with minimal development resources required.
True plug-and-play compatibility with leading platforms, including sportsbook for a full solution, is essential for reducing technical overhead. Seamless integration also includes automatic updates for new content and features that don’t disrupt live operations.
Advanced tools such as unified wallets and cross-product bonusing should be built in from day one, with AI-driven personalisation becoming a major differentiator. Finally, ongoing dedicated technical support is crucial, ensuring rapid onboarding, continuous optimisation and faster launches in evolving markets.
