iGaming Expert sits down with Natalia Torres, Head of Region LatAm at Evolution, and Renata Henriques, Head of Region Brazil at Evolution, to explore how the supplier is strengthening its position across Latin America.
From localised studios and cutting-edge live game shows to agile regulatory strategies and tailored content, they reveal what drives engagement today and what is next for operators and players across the region.
iGX: What are Evolution’s top priorities for growing its presence in the LatAm iGaming market in 2025?
Natalia Torres: Evolution’s focus in 2025 is to strengthen our position in already regulated LatAm markets while preparing for growth in newly-emerging jurisdictions. Localisation is central to our approach, which entails adapting not only language, but also content, partnerships and operations for a tailored fit in each market.
The launch of our dedicated Brazil studio during the summer of 2025 is a major milestone. Combined with ongoing portfolio certifications, it allows us to deliver customised, compliant solutions that align with both player preferences and operator goals.
iGX: Are LatAm players leaning more toward fast-paced, mobile-first games, or is there still a strong interest in traditional casino formats?
NT: LatAm is a mobile-first region with a strong demand for fast, entertainment-led content, especially live game shows and high-energy formats. At the same time, traditional games like Roulette, Blackjack, and Baccarat remain highly relevant.
When these classics are localised with the right language dialect, voiceovers, and cultural cues, they continue to perform well. The key is offering a mix that delivers innovation and variety while respecting what different player segments value most.
iGX: What makes a game successful in LatAm, and how does Evolution drive long-term player engagement in the region?
NT: In LatAm, successful games are accessible, entertaining, and trustworthy. Players respond well to strong visuals, local-language presentation, such as Brazilian Portuguese or Spanish-speaking hosts, and social features that create a shared experience. At Evolution, we focus on long-term engagement through consistent quality and boundary-pushing innovation. This includes operator-exclusive promotions, new game launches in local languages, and tools like Livespins—a social live-streaming platform allowing players to ‘bet behind’ their favorite streamers—that boost player acquisition, retention, and interaction over time.
iGX: How do live game shows perform across LatAm, and how does Evolution tailor these formats to resonate with diverse audiences?
Renata Henriques: Live game shows are one of our strongest-performing verticals in LatAm. Games like Evolution’s Crazy Time, Lightning Roulette, Lightning Storm, and Mega Ball consistently drive high engagement and retention across the region. Their success grows even further when supported by localised marketing campaigns.
We tailor these formats with full language support, branded content options, and regional promotions. Collaborations with local influencers and affiliates also play a key role in the success of these titles. This approach ensures our content feels relevant to local audiences while helping operators stand out in competitive markets.
iGX: With regulatory progress varying across the region, where does Evolution see the next big growth opportunities? Does success require more flexible or creative strategies?
RH: Brazil continues to be the biggest growth driver, but we are also watching markets like Peru, Colombia, and the Bahamas, along with other emerging jurisdictions. Success in LatAm definitely requires flexible strategies. Each market comes with different tax structures, infrastructure realities, and operator needs. Therefore, we tailor our approach, from commercial models and product rollout to local support and portfolio focus, based on the specifics of each market.
iGX: In key markets like Colombia, Mexico, and Brazil, how does Evolution maintain its competitive edge against both local and global players?
RH: We stay ahead by focusing on four pillars: product leadership, strategic partnerships, local presence, and deep localisation. Our vast portfolio—Evolution, Ezugi, NetEnt, Red Tiger, Nolimit City, Big Time Gaming, DigiWheel, and Livespins—gives operators a diverse mix of content, from classic slots to innovative live game shows and regionally-tailored live tables.
Localisation is a key differentiator. We go beyond translation to adapt games to local culture, player behaviour, and market preferences. This includes full language support, custom-built tables and targeted promotions, especially in key markets like Brazil.
We also maintain strong local teams who work closely with operators. Our commercial and account managers provide support in the local language, understand regulatory nuances, and help craft tailored go-to-market strategies. This hands-on approach allows us to move fast, co-develop value, and stay aligned with market needs.
SBC Noticias: What role will the new Brazil studio play in Evolution’s regional strategy?
RH: The Brazil studio is a major milestone in our LatAm strategy. It allows us to offer fully-localised live content, delivered by Brazilian Portuguese-speaking dealers and tailored to Brazilian player preferences with local themes, branding, and targeted promotions.
This state-of-the-art facility introduces a wider variety of live game types than currently available in the market, setting a new standard for quality and innovation in Brazil. With our global almost twenty-year experience in live casino, we bring formats that are both fresh and proven in other regions.
Crucially, the studio also ensures full compliance with Brazil’s new regulatory framework. It gives operators a licensed, ready-to-launch solution and positions us as a first mover with local infrastructure. This not only strengthens our market leadership but also helps partners deliver a more relevant and engaging experience.
iGX: With Livespins launching in LatAm, how does Evolution expect local players to respond to this new social gaming experience?
NT: We are very excited about introducing Livespins’ Bet with Streamers category in LatAm. This market has a strong online influencer and streaming culture, which only makes Livespins a natural fit. It gives players the chance to join their favourite streamers in real time, placing bets behind their spins and engaging directly with the experience.
For operators, this is a powerful tool to stand out, drive engagement, and boost both player acquisition and retention. It blends entertainment and gameplay in a way that speaks directly to how players in the region like to connect and play.
iGX: What new games, features, or partnerships can LatAm players and operators expect from Evolution in 2025?
NT: In 2025, our roadmap continues to focus on innovation, quality, and localisation, which are key priorities for the LatAm market. New titles like Evolution’s Marble Race, Fireball Roulette, and the upcoming headliner Ice Fishing, as well as Ezugi’s new EZ Arcade line, highlight our commitment to delivering standout content in fresh formats.
We are also expanding our Spanish and Brazilian Portuguese-language offering, not just for traditional live games, but also for our most popular live game shows. This ensures operators have access to a rich, fully-localised portfolio that resonates across diverse audiences.
On the slots side, we are increasing our focus by launching jackpots across LatAm and partnering with operators on targeted promotional campaigns. These efforts are designed to deliver measurable results and meet each market’s unique needs.
