Accelerating its growth across Africa, 888Bets has confirmed expansion into the Malawi market.
The operator detailed that at the heart of success in the region is a “commitment to becoming an important part of the community”, as well as “delivering the biggest jackpots and most exciting games to building meaningful connections with the amazing people of Malawi, we’re here to make a positive impact”.
888Africa Co-Founder and CEO, Christopher Coyne, commented on LinkedIn: “(I am) Delighted to announce that 888Africa has now launched into our seventh African market with Malawi.
“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa Chief Growth Officer] for his work on licensing, and I’ll mention also Andrew Lee [Chief Revenue Officer], Steven McIntosh [VP of Product] and Zeljka Perkovic for their massive contributions on the project side.”
Underlining its commitment to African success, the group previously acquired multinational African online bookmaker BetLion, in what was described as “A critical step” in its African expansion. 888 launched 888Africa in March 2022, a joint venture led by former The Stars Group (TSG) CMO Coyne.
On the BetLion takeover, Coyne remarked: “This acquisition is a critical step as we aim to create truly unique betting and gaming experiences for players across Africa.
“The talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa. We also look forward to working with our new colleagues and introducing new customers to our local brands.”
