Hub88 has refreshed its aggregation platform with the addition of content from MadLab Gaming.
Described by Hub88 as providing ‘fresh and transparent online casino entertainment’, MadLab’s content portfolio will now be available to Hub88’s operator partners. This includes games such as Red Royale Hotel, Area 777 and Fifth Sun Serpent.
Mariel Yonnadam, Founder at MadLab Gaming, commented: “Partnering with Hub88 will allow us to bring MadLab Gaming’s games to a wider audience and continue to scale at pace.
“Not only does Hub88 offer seamless integrations, but they are renowned for investing heavily in their backend technology, which is a significant bonus for us as a growing studio. We look forward to delivering our rich portfolio and exciting roadmap to their partners.”
Hub88 said that the deal continues to reinforce its commitment to partnering with emerging studios and differentiating its product offering for partners.
Ollie Castleman, Managing Director at Hub88, added: “We’re always on the lookout for studios that offer something a bit different, whether that is a bold new approach, in-demand game formats or unique mechanics. MadLab Gaming offers all these strengths, and we are looking forward to adding their growing portfolio to the platform.”
The move continues Hub88’s push to strengthen its offering for its partners.
Earlier this month, the company announced a similar partnership with Religa to integrate the developer’s live dealer capabilities and Roulette, Auto Roulette, Baccarat and Blackjack games.
Meanwhile, it has also linked with Blask to enhance its commercial and product decision-making for its partner network through AI-native iGaming analytics.
Blask will allow operators to analyse real-time data on market size, player demographics and acquisition potential, streamlining management of game integrations, promotions and compliance, as well as track competitor brand trajectories to discover performance-driving strategies.
Castleman said at the time of the announcement: “We remain committed to equipping our partners with tools that allow them to make smarter and more confident decisions. By adding Blask’s advanced market intelligence to HubMarket, we’re helping our network identify new opportunities for growth.”
