Betsson has extended its partnership with EveryMatrix following early success in Africa.
The operator’s African division went live in Cameroon using EveryMatrix’s turnkey solution for both casino and sportsbook.
Following this early success, Betsson will now gain access to EveryMatrix’s full content library across a range of licensed markets, beginning with exclusive in-house content from EveryMatrix’s Fantasma Games studio.
Karl Schranz, Director of Gaming at Betsson Group, said: “Following the successful launch with EveryMatrix in Cameroon, we saw a clear opportunity to explore further areas of collaboration, with content being a natural next step.
“EveryMatrix offers a strong portfolio, quality titles, and the operational standards required to support our brands across regulated markets.”
According to EveryMatrix, the duo are now reviewing third-party studios to strengthen Betsson’s casino offering in additional licensed markets.
Mark Hothersall, Head of Business Development at EveryMatrix Casino, added: “Our initial launch with Betsson in Cameroon was another strong showcase of our ability to support tier-1 operators with scalable, regulated technology.
“Extending this partnership through the launch of Fantasma Games shows the value of our relationship and the value our casino portfolio can bring across multiple brands in regulated markets.”
EveryMatrix sets sail with BetAhoy
Earlier this month, EveryMatrix strengthened its presence in the UK through a new partnership with BetAhoy.
Through the deal, BetAhoy, which gained a Gambling Commission licence in December 2025 before launching in May 2026, will now be powered by EveryMatrix’s platform solution. This includes sportsbook, casino, affiliate management and player account management.
EveryMatrix noted that the operator is the first in the UK to launch with its new front-end, which it described as a ‘responsive, fully bespoke solution’.
Jonas Groes, Co-CEO of EveryMatrix, added: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories.”
