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bet365 has strengthened its long-term partnership with Blueprint Gaming through a new free spins promotion.

Eligible new sign-ups to bet365 will now be able to access free spins across four of Blueprint’s releases – Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike and King Kong Splash.

According to bet365’s website, players who sign up and deposit a minimum of £10 will be able to choose from three options on 10 separate days over a 20-day period, each time being awarded five, 10, 20 or 50 free spins.

Paul Cumbo, bet365 Head of Gaming for UK and Europe, commented: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.

“The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”

Titles from Blueprint’s ‘Fishin’ Frenzy’ series have been perennial favourites among UK players, consistently featuring in bet365’s monthly slot charts.

Fishin’ Frenzy The Big Catch ranked as the 5th most popular game among bet365’s players in April. Meanwhile, Blueprint said that Fishin’ Frenzy: Lure Em’ In delivered a ‘record-breaking opening weekend’ following its launch in April 2026.

Blueprint described the new promotion as ‘underlining the enduring success’ of the developer’s partnership with bet365, which began in 2023.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, added: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.

“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition.”