Hub88 has strengthened its aggregation platform through a new content partnership with the 7Rings Gaming.
Through the deal, Hub88’s operator partners will now have access to the studio’s range of ‘distinctive, character-driven titles, including Wild Bite, Book of Wild West, Crazy Shark, Godshot and SnakeX Arcade.
Andrii Tsyganov, CEO of 7Rings Gaming, said: “We liked the Hub88 team from the very beginning, and partnering with them is a key step in our global distribution strategy. We’re building innovative, high-performing content and the market response already proves it.
“This integration gives operators fast access to our content and a real alternative that complements the industry giants rather than copies them. This is about generating more value from their lobbies, not just checking the box to add another supplier.”
According to Hub88, 7Rings – a studio founded in 2025 – focuses on combining a signature artistic style with driving engagement through features such as leaderboards and dynamic hot/cold indicators.
Jessica Inglott, Head of Supplier Relations at Hub88, said: “7Rings Gaming is a studio that combines creative ambition with a clear focus on performance. Their games stand out visually, but just as importantly, they are built on strong social elements and mechanics that deliver results for operators.
“We’re pleased to add their full portfolio to our platform and bring something genuinely differentiated to a wider audience.”
The move continues a concerted effort from Hub88 to strengthen its aggregation product.
Last week, the firm announced a similar partnership with DEGEN Studios to add its portfolio of ‘unconventional titles’ – including games such as Raider Riches, Rave Riot, Sunset Showdown and the upcoming 88 Treasures and Vendetta Fury.
Meanwhile, the company is also looking to tap into the popularity of prize draws to drive player engagement through the integration of mechanics from LuckyDraw, such as raffles, scratch cards and instant win games.
On the partnership with LuckyDraw, Ollie Castleman, Managing Director of Hub88, said: “Over the past year, we’ve heavily invested in jackpots, bonusing and loyalty solutions across our platform.
“LuckyDraw’s fully branded raffles, instant wins and scratch games are a valuable addition to this, helping operators engage their players in new and compelling ways, all while increasing lifetime value and strengthening brand loyalty.”
