EveryMatrix has continued to expand its footprint across the UK and Irish market after agreeing a new partnership with Fitzwilliam Sports.
Through this partnership, EveryMatrix will power Fitzwilliam Sports’ mass market product – FitzBet – facilitating the brand’s first foray into the online space. FitzBet will benefit from access to EveryMatrix’s complete tech stack, including the provider’s full turnkey casino and sports products.
This includes its proprietary player account management, payments, bonusing and affiliate platforms, alongside full operational support via its in-house managed services.
Ebbe Groes, Group Co-CEO and Co-Founder of EveryMatrix, commented on the partnership with the Irish bookmaker: “It’s a privilege to support FitzBet as they launch online for the first time.
“They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.”
By partnering with FitzBet, EveryMatrix will solidify its footing in the UK market, but also opens the door for further growth across the newly-regulated Irish market too.
Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”
Expanding internationally
EveryMatrix has been on a mission to expand its global presence in recent months, having recently been granted authorisation to offer its turnkey platform technology to leading operators across the South African market.
Stateside, the platform provider has taken its products live with Ocean Casino Resort’s betOcean brand in the state of New Jersey. Through a content aggregation agreement, EveryMatrix has provided betOcean with access to more than 45,000 titles from over 360 game developers.
