George Ioakeimidis, the new Head of B2B Growth at Campeόn Gaming, chats to iGaming Expert about his career journey through the iGaming sector as well as his previous career experience.
George also leverages his experience to outline what exactly makes a smooth operator-provider relationship, including what each party needs to bring to the table to establish long-lasting and sustainable partnerships.
iGaming Expert: Congratulations on your new role at Campeόn Gaming. Firstly, could you tell us about your background and your experiences in iGaming?
George Ioakeimidis: Thank you. I have 12 years of experience in the gaming and betting industry, following an earlier career in the banking sector. I began my journey in the industry as a Trader at Kambi in their London office, where I joined without prior gaming experience. After three years in London, I relocated to Kambi’s Malta office, continuing in a Trader / Risk Analyst role.
A few months later, I moved to GiG, where I worked in an Account Management role. My next chapter was with SBTech, where I held the position of Commercial Director. After one and a half years, I returned to Greece to join Openbet as Senior Trading Operations Manager for the MTS team. As you know, since November 2025, I have been part of Campeόn Gaming, where I currently serve as Head of B2B Growth.
iGX: What skills can you bring to Campeόn Gaming as the company looks to expand its B2B offering in 2026?
GI: With over 12 years of experience across leading B2B platforms in the industry, my goal is to leverage this expertise to support Campeόn Gaming’s expansion in the B2B space by building a strong B2B team and organising internal procedures to deliver maximum efficiency for both existing and new partners, while simultaneously promoting our B2B offering at key industry exhibitions to position Campeόn Gaming as a top-tier B2B platform provider.
iGX: What makes the perfect B2B partnership in iGaming and how do all parties need to approach partnerships to maximise the opportunities?
GI: I don’t think there’s a secret formula for the perfect B2B partnership in gaming, mainly because every customer and every setup is different. What really makes a partnership work is transparency and the mindset that this is a cooperation, not just a provider–client relationship.
Both sides need to communicate openly, listen to each other, and be willing to accept feedback and adjust along the way.
From the platform’s side especially, flexibility is key, because it helps keep the relationship moving in a positive direction as needs evolve. When all of that is in place, trust comes naturally – and trust is ultimately the most important element of any successful partnership.
iGX: As a provider, we know that providing a great product alongside a trustworthy service is key – but what do operators need to do to succeed in these B2B partnerships?
GI: The key for operators to succeed in B2B partnerships is being open and willing to listen to the platform provider, especially when it comes to areas like operations and marketing, where the provider often brings broad market experience. At the same time, operators need to have a clear plan from day one, with defined targets and realistic expectations.
Open communication is essential. Sharing data, feedback, and challenges early allows both sides to react faster and make better decisions. Finally, operators need to remain flexible, particularly in the early stages, because no setup is perfect from day one and continuous adjustment is part of building a successful partnership.
iGX: What are the biggest challenges that Campeόn Gaming’s solutions are helping operators to overcome?
GI: What really differentiates Campeόn Gaming from the majority of platform providers in the industry is our flexibility. We actively listen to our partners’ needs and are able to build fully customised partnership models rather than offering one standard solution. In addition, Campeόn Gaming is one of the very few providers that can take full ownership of operations, supported by strong, experienced in-house teams (Customer Support, VIP Support, KYC and Fraud, Sportsbook, Casino, CRM, Payments, and Affiliates teams).
This allows operators to launch and scale without the need to hire and train large operational teams themselves.
Finally, our commercial approach is smart, adaptable and designed to align incentives and create long-term value for both sides.
iGX: What do you hope to have achieved if we were to have a similar conversation in 12 months time?
GI: We will definitely have another conversation in 12 months!
Our goals for 2026 are to help our existing partners expand their business and revenue by entering new markets and/or launching additional brands, while also supporting new customers.
Especially, we would like to see new customers who are entering the industry and choosing to invest through our secure and proven operating model. At the same time, I would like Campeόn Gaming to continue to be recognised as a strong and trusted B2B platform provider.
