iGP is evolving the way players engage with lottery products globally through the launch of iGaming Lottery, which enables players to bet on the results of the world’s most recognised lotteries without purchasing official tickets.
The product, which is fully insured for payouts up to €100M and supports crypto-enabled play, looks to boost the opportunity for operators to accelerate the expansion of their portfolio into lottery.
Dirk Camilleri, Chief Product Officer at iGP, commented: “In a market saturated with content, operators need products that deliver real commercial impact. At iGP, the teams are built to design with speed, flexibility, and scale in mind so operators can launch, adapt, and grow without friction.
“iGP Lottery is a clear example of that philosophy in action – a profitable, inhouse vertical that allows operators to cross sell seamlessly and unlock new revenue streams. It’s another step in our commitment to building products that drive immediate value and strengthen long-term growth for our partners.”
For iGP, the move is driven by the group’s new management team and appetite for new market expansions, becoming the second major product launch for the firm.
Deployments from the platform are integrated via iGaming Deck and include branded jackpot widgets, gamified campaign templates, countdown timers, group play functionality and CRM-ready automation flows.
Operators maintain full control over pricing, branding and engagement mechanics, while iGP manages technology, compliance, underwriting and back-office operations.
Jovana Popović Čanaki, CEO at iGP, added: “iGP has undergone a significant transformation in the past two years and we are reshaping the business for sustainable long-term growth.
“The successful launch of iGaming Lottery shows how far we have come in reshaping iGP. It underlines our ambition to be recognised as one of the industry’s leading suppliers and our focus on building products that support operators’ growth. This achievement is a testament to the focus and commitment of everyone at iGP.”
