FanDuel has introduced Real-Time Check-In, a tool that uses machine learning to predict depositing behaviour.
Cory Fox, FanDuel’s SVP of Public Policy and Sustainability, unveiled the responsible gambling tool during a panel at SBC Summit Americas’ Player Protection Symposium.
The idea behind the tool is that it will combine data with machine learning to analyse and model personalised depositing behaviour of players, and estimate how much it expects an individual to be depositing.
If a player exceeds this projection or deposits an inconsistent amount compared to their established pattern, the Real-Time Check-In will prompt them to review the transaction and give them an option to lower their deposit amount, as well as direct them to other responsible gambling tools on the FanDuel platform.
The new tool sits alongside My Spend, introduced by FanDuel at the close of 2024, which provides a detailed breakdown of deposit and betting activity for customers, as well as encourages them to employ tools such as deposit and wagering limits.
Fox said in a statement: “Last year, we saw how providing personalised insights into a customer’s activity through My Spend can help them to better manage their play. We also know [depositing] is a key moment in the customer journey.
FanDuel has hailed the early success of MySpend since its launch, revealing in February that nearly half of its customers used the tool during the NFL season.
Approximately 3.5 million FanDuel users have utilised some of the dashboard’s features.
“Now, we’re able to use machine learning to provide a new level of support through Real-Time Check-In, encouraging customers to reflect on how much money they’re depositing and if it’s within their budget,” concluded Fox.
Flutter overcomes customer-friendly March Madness
Flutter, the parent company of FanDuel, overcame a customer-friendly March Madness to post an 18% year-on-year growth in US revenue to $1.67bn, while its adjusted EBITDA increased by 519& to $161m (204: $26m), with a margin of 9.7%,
The operator noted that sportsbook revenue increased by 15% YoY to $1.13bn during the quarter despite customer-friendly March Madness results, while iGaming revenue grew by 32% to $472m and other revenue fell by 9% to $60m. Average monthly players rose by 11% to 4.3 million.
Overall, the group credited strong performances from its operations in India, Southern Europe and Africa for a significant YoY uptick in net income, 289% to $335m, and adjusted EBITDA, 20% to $616m, in Q1 2025,
