BetMGM has gone live with ‘Vegas Lights’, the operator’s first online casino commercial featuring brand ambassador Jamie Foxx.
Vegas Lights is a 30-second spot in which Foxx highlights how the company’s rewards programme connects BetMGM’s online casino with MGM Resorts International’s locations in Las Vegas.
The commercial shows Foxx travelling to different MGM Resorts’ Las Vegas destinations including the Bellagio, ARIA Resort & Casino and MGM Grand, where he spotlights how customers can earn in-person rewards for the location he is at, such as show tickets and resort accommodations, through online casino play.
“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.
Casey Hurbis, Chief Marketing Officer at BetMGM, commented: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
The commercial will be broadcast in the five North American markets where BetMGM’s online casino platform operates – the US states of Michigan, New Jersey, Pennsylvania and West Virginia, as well as the Canadian province of Ontario.
AJ Mazza, Brand Director at BetMGM, noted: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humour on set was irresistible, and it was an honour to collaborate with him.”
The spot was created by the agency Highdive, directed by the duo The Malloys with Superprime and shot with cinematographer Jeff Cronenweth.
Mark Gross, Co-Founder and Co-CCO at Highdive, added “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”
Last month, BetMGM published its FY 2024 results, where the operator reported a record iGaming net revenue amount of $1.5bn.
