Playzia has confirmed a strategic agreement with Light & Wonder, that will see the firm’s portfolio of in-house studio content become available on the latter’s content marketplace.
As a result of the deal, titles such as Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, and recent launches Volcanic Coins and Billionaire Rhino, are now featured on Light & Wonder’s content marketplace.
Steve Mayes, Senior Director, Partners at Light & Wonder iGaming, commented: “We’re thrilled to welcome Playzia to our content marketplace. Their diverse portfolio of game types and fresh, exciting IP aligns perfectly with our mission to bring innovative and engaging gaming experiences to our clients. This agreement underscores our commitment to delivering new and dynamic content to our network of operators and players.”
It comes after the announcement of a key collaboration between Playzia and ITV, to develop and release a series of online games inspired by the global reality TV phenomenon Love Island. The debut game in the series is set to offer an impactful introduction to this exciting relationship.
Vlad Modorcea, Chief Product Officer at Playzia, spoke to iGaming Expert about the collaboration, who revealed that they are “seeing a strong demand for new, innovative content from players who are always looking for fresh experiences”.
He continued: “Branded content, particularly partnerships with well-known TV shows, celebrities and iconic franchises, is creating a new kind of gaming experience that blurs the lines between entertainment and gambling.
“These partnerships are a way to introduce fresh, dynamic experiences that speak to a wider audience. As we continue to see more of these collaborations in the industry, they’re pushing boundaries and encouraging players to engage in new, creative ways.”
Modorcea added on the deal with Light & Wonder: “We are thrilled to see our games go live on Light & Wonder’s content marketplace. Their global network and reputation for excellence make them the perfect platform for us as we continue to expand our reach. This deal is a testament to the quality and appeal of our slot games, and we look forward to bringing them to even more players around the world.”
