North Star Network (NSN) has shifted into the iGaming affiliate space by revealing its acquisition of Bojoko.
The digital sports media group’s deal to acquire Bojoko includes all the iGaming affiliate’s assets, with NSN hoping to make the Malta-based brand “an even bigger force” in the affiliate scene.
Julien Josset, Co-Founder and CEO of North Star Network, commented: “We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform.
“This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an instant footing in the casino vertical.
It’s a deal that has been structured using upfront and earnout payments, representing x3 – x4.5 2025 EBITDA, depending on future performance.
Providing information on casino, bingo and sports betting products and suppliers, Bojoko targets UK players with its bojoko.com website and Canadian players with its bojoko.ca offering – both of which are now owned by NSN.
“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future,” Josset concluded. “Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”
Following the acquisition, structural stability will be retained for Bojoko, with the company’s Co-Founder and CEO Joonas Karhu will continue to lead the affiliate company.
Karhu stated: “This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices.
“With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide. This partnership opens the door for unprecedented growth and innovation.”
