MGM Resorts International has bolstered its entertainment output and strategy through the appointment of veteran talent agent Ryan Abboushi.
Abboushi becomes the President of Entertainment at BetMGM as the operator continues to strengthen its brand exposure, image and leadership in immersive experiences.
Ari Kastrati, Chief Content, Hospitality and Development Officer, commented: “Ryan’s leadership and experience will be instrumental in seamlessly integrating art, sports and immersive content at MGM Resorts. We are thrilled to welcome Ryan to Las Vegas, as he delivers unforgettable experiences to our guests.”
He brings with him significant experience from the talent and sports agency having previously been at the Creative Arts Agency (CAA) for a total of 16 years.
The appointment underpins the focus of BetMGM to continue focusing on being an entertainment firm and providing a well-rounded experience across the board, with Abboushi having previously packaged and sold numerous films, television shows and specials, as well as guided the careers of many of the world’s most renowned storytellers.
Tapping into the omni channel experience has been a key focus for BetMGM as it looks to maximise player engagement and elevate its marketing presence.
Collaboration is key
Previously speaking Oliver Bartlett, VP of Product and Content BetMGM cited Omnichannel as “one of BetMGM’s main differentiators because of our relationship with parent company MGM Resorts International.”
Explaining further, he added: “Players can enjoy a great selection of rewards where they want and how they want. Whether they prefer to spend their MGM Rewards online or to use them for a night at the Bellagio on their next trip to Vegas. Now we have a partnership with Marriott Bonvoy and points can be exchanged for Marriott Reward points, too.
“We’re proud to offer the consumer options when it comes to how they are individually rewarded. Land and online experiences aren’t competitive, they’re complementary, and it’s a continued mission to show our players the breadth of the world of MGM Rewards. “
