WinSpirit has debuted LuckyStreak’s SmartStudio, a fully customisable greenscreen technology.
The integration will deliver WinSpirit a branded live blackjack experience which can be customised across many aspects, such as the set, walls, floor and dealer backdrop.
Oleksandr Kotsenko, Business Development Lead at WinSpirit, commented: “At WinSpirit, we’re always focused on offering players more choices and enhancing their gaming experience. Our partnership with LuckyStreak has been a perfect step in bringing this vision to life.”
The SmartStudio system features studio-level production, a multi-camera greenscreen and a semi-dedicated table layout, enabling operators to integrate logos, videos and still images within the game setup.
“It is designed to be highly flexible to meet our customers’ diverse and individual branding needs, and simple to deploy, to really enable us to forge closer relationships between player and brand, and to ensure that those meaningful moments are unforgettable,” explained LuckyStreak’s COO, Ido Kamiel.
“We’re delighted that WinSpirit has chosen to enhance their players’ blackjack experiences with our greenscreen technology.”
Can social casinos continue to hit new heights?
LuckyStreak’s Commercial Director, Rory Kimber, recently spoke to iGaming Expert about the growth in popularity of social casinos and if this trend will continue in the coming years.
Kimber stressed the need for social casinos to keep “innovation, entertainment and engagement” at the forefront of their product development.
“This is the rocket-fuel for continued development; more providers will enter the space, games and experiences will continually improve,” he said. “There will be new games that set the world alight as we tap into newer audiences with already higher expectations.”
Kimber also shared his thoughts on the use of gamification strategies to boost player engagement, given that social casinos lean more heavily on the interactive experience due to not being able to rely on “the monetary factor”.
He explained: “The preferences of the player for a more interactive experience mean that brands in this space are often leaders in promotional tools like tournaments, leaderboards and achievements, to engage users through player-to-player interaction and challenges, earning badges and ranks.
“Players don’t care about their bank balance, you have to engineer a way for them to be invested, and whilst that’s harder, it also breeds innovation.”
