Playing cards, poker chips and a mobile phone on a casino table
Image: Shutterstock

SYNOT Group has leveraged Playtech’s live casino expertise to launch a new studio in its home nation, the Czech Republic. 

The new live casino studio will be located in Zlín, Czech Republic, and marks the first collaboration between the two companies. The partnership will strengthen SYNOT’s online casino offering to its players with the addition of several live casino titles broadcast from the studio. 

This aligns with recent significant changes to the Czech Gambling Act, which saw steps taken to regulate live casino gaming in the nation for the first time. 

Petr Mikoška, Executive Director of SYNOT TIP, commented: “This partnership is a pivotal step for us as we bring together the strength of Playtech’s live casino experience with our deep understanding of the Czech gaming landscape. 

“The new live studio in Zlín is just the beginning of our journey to elevate gaming experiences in our home market.”

The studio has been designed with a ‘contemporary aesthetic’, with native-speaking dealers set to host the various live casino titles filmed out of the venue. Both dedicated and network tables will be on offer in the studio. 

Playtech and SYNOT’s new location is said to demonstrate the former’s ‘commitment to localisation and adherence to regulatory requirements’, offering ‘tailored and compliant’ live casino experiences. 

Stefan Svec, Sales Director at Playtech, added: “We are thrilled to launch this Live Studio for the SYNOT Group, as we continue with our commitment to the Czech market. By combining our expertise and market knowledge, we will deliver a tailored Live offering that meets and exceeds the expectations of SYNOT Group’s customers. 

“This collaboration enables us to provide exceptional gaming experiences to their customers across the Czech Republic.”

iGaming Expert insights: This deal comes at a fascinating time for the Czech market as significant alterations were recently made to the country’s gambling act, these changes focused on streamlining licensing procedures for EU-based foreign businesses providing services for Czech gambling. Specifically when it comes to live dealer games, new regulations allowed live casino gaming in the nation for the first time.