The year started with a flurry of deals from the online casino industry as several partnerships and expansion efforts formed across multiple continents.
Playson celebrates UK growth
Playson has cemented its position in the UK market by reaching an agreement with Flutter Entertainment’s Paddy Power and Betfair brands.
This move will see the studio’s in-house slot releases such as Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win made available on the brands’ online casino platforms.
Blanka Homor, Sales Director at Playson, commented: “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.
“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson continue its global marketing expansion.”
Further slots from Playson’s offering are set to follow in the coming months, with an expansion of the partnership also expected in Spain, Italy and Brazil.
Aviatrix takes flight in Spain
Speaking of Spain, Aviatrix has brought its flagship crash game to the European nation for the first time after gaining approval from the nation’s Dirección General de Ordenación del Juego (DGOJ).
Anastasia Rimskaya, Chief Account Officer at Aviatrix, stated: “We’re proud to announce that Aviatrix is ready to take flight in Spain in 2025. This is a market we’ve been watching closely for a long time, and we’ve worked really hard to make sure we can offer our game to operators in the easiest way possible.
“We look forward to building many great, mutually beneficial partnerships in Spain over the coming months.”
Booming Games sets sail for Africa
Finally, Booming Games has reinforced its position in the African market by reaching a deal with online casino operator ChopBet.
Having launched in 2024, ChopBet has offered online casino services in several nations across the African continent. Through this deal, the brand will now bring Booming Games’ slot content to players in the region.
Solomon Godwin, Head of Africa at Booming Games, explained: “We’re delighted to continue our expansion in African markets and Chopbet’s strong and trusted brand will only enhance this.
“Our provision is as wide-ranging as high-quality, and we believe we can offer real value to African players.”
Included in Booming Games content offering, ChopBet players across Africa will be able to spin the reels on the studio’s proprietary slots such as Gold Gold Gold 5000, TNT Bonanza 2 and Diamond Hits.
