ELA Games’ Greece regional strategy ‘paying off’ in big way

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ELA Games is celebrating its growth in the Greek iGaming market, which has surged into the triple digits.

The slot studio’s performance in the European market has seen a 201.9% betting volume increase over the last two quarters, thanks to tailored content and strategic partnerships in the country.

During the same period, ELA Games reported an 86.3% increase in active users and a 77.2% turnover uptick.

Yaroslav Soloshenko, Business Development Team Lead at ELA Games, commented: “When we look at the numbers, it is satisfying to see that our regional strategy is paying off in such a big way. We spend a lot of time analysing what players in specific markets want to see.”

ELA Games accredited its focus on visual design and player preferences as a reason behind its recent success in the Greek iGaming market, with its top three titles in the country being Piñatas Festival, Riches Express, and Flame Fruits Frenzy.

The studio added that its performance in Greece played a major role in securing a strategic partnership with Fonbet, becoming an exclusive hub for ELA Games’ evolving content library.

Soloshenko added: “Our unique design philosophy combined with that regional focus has resulted in proven commercial success across our main European markets, and Greece is a perfect example of that in action.”

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