Hub88 has enhanced its commercial and product decision-making for its partner network through a new collaboration with AI-native iGaming analytics platform Blask.
The market intelligence provider has been added to Hub88’s HubMarket for operators to utilise, allowing them to onboard actionable and structured intelligence from over 120 markets.
Blask will allow operators to analyse real-time data on market size, player demographics and acquisition potential, streamlining management of game integrations, promotions and compliance, as well as track competitor brand trajectories to discover performance-driving strategies.
Ollie Castleman, Managing Director at Hub88, commented: “We remain committed to equipping our partners with tools that allow them to make smarter and more confident decisions.
“By adding Blask’s advanced market intelligence to HubMarket, we’re helping our network identify new opportunities for growth.”
Hub88 added that iGaming suppliers and affiliate networks can also use Blask to support their operations.
Suppliers can use data on audience overlap, market momentum and competition to spot and build operator outreach opportunities. Performance marketers, affiliate networks and agencies can use real-time player activity and brand performance data to identify target geos, operators and content.
Max Telsa, Chief Executive Officer and Co-Founder at Blask, added: “Hub88 has built the infrastructure layer that connects the iGaming ecosystem.
“Blask adds the intelligence layer so every operator, supplier and performance marketer using Hub88 can now make faster, more confident decisions using real-market data.”
AI-powered insights
Hub88 has been using AI to process data and create actionable insights. Gabriel Kolawale, Director of Product, recently spoke to iGaming Expert about how AI-powered tools such as Page Insights are reshaping data analysis as decision-making ‘co-pilots’.
Kolawale said: “AI is evolving from a reporting tool to a co-pilot that surfaces insights, anticipates trends and increasingly recommends actions.
“In a competitive landscape where operators are expanding into new markets and managing more complex ecosystems at pace, speed of insight will be a key differentiator. Those who can identify and act on trends faster, whether that’s a high-performing market or a declining segment, will have the advantage.”
