TAG Media has announced the launch of affie.ai, as the next solution to ease and empower affiliate media management in the iGaming sector, which will debut at the SBC Summit Malta (28–30 April).
affie.ai comes to market as an “AI-engineered decision-making engine” built for iGaming marketing teams, designed to facilitate the management of media partners and affiliate accounts.
The solution has been developed by TAG Media in partnership with Gamblitude, a Katowice-based engineering studio that specialises in intelligence-led architecture and data tools for iGaming businesses.
At its core, affie.ai reflects TAG Media’s operational experience in affiliate programme management.
However, TAG notes that affiliate management remains one of the most complex and under-supported disciplines within operator marketing structures. Decision-making is often inconsistent, reliant on individual experience, and slowed by fragmented data systems and manual reporting processes.
affie.ai has been designed to directly address these inefficiencies. Rather than acting as a tracking platform or dashboard, the solution embeds TAG’s strategic frameworks into an automated, data-driven engine that delivers specific recommendations on partner performance, deal structures, programme optimisation and commercial risk.
Key automation by affie.ai is positioned as a key differentiator, allowing affiliate managers to move away from reactive reporting cycles and towards proactive, insight-led decision-making.
Elaine Gardiner, Co-Founder of affie.ai, said: “After 17 years managing affiliate programmes for operators including Cherry Casino, Ninja Casino and Rizk, I know what good decision-making looks like in this role and I know how rarely it’s supported by the right tools.
“affie.ai takes the strategic thinking our team applies every day and makes it available on demand and at pace: specific to your programme, specific to your data and ready when the affiliate manager needs it.”
In an environment increasingly defined by ROI scrutiny and cost discipline, the launch of affie.ai aligns with broader industry trends. As operators face mounting pressures on marketing efficiency — particularly amid rising taxation and tighter margins — tools that can streamline workflows, reduce overheads and optimise performance are becoming critical components of modern marketing structures.
Gamblitude provides the intelligence backbone of affie.ai, leveraging its cloud-native data infrastructure to power analytical capacities. Gamblitude is the venture of former STS executives Wojtek Sznapka and Piotr Cerlak, who bring extensive experience in building scalable data systems for betting and gaming operations.
Wojtek Sznapka, Co-Founder of Gamblitude, added: “Operators already have vast amounts of data, but the challenge has always been turning that data into consistent, actionable decisions. With affie.ai, we’ve built a system that doesn’t just analyse performance — it interprets it in the context of real commercial frameworks. This is about giving teams clarity and speed in how they act on their data.”
The combined proposition aims to deliver measurable outcomes for operators, including reduced programme management overheads, faster onboarding of affiliate staff and the retention of institutional knowledge within organisations, regardless of team changes.
affie.ai will make its official debut at SBC Summit Malta (28–30 April), where TAG Media and Gamblitude will showcase the platform to operators ahead of its initial rollout.
