Game Lounge has set out with the ambitious project of “redefining the iGaming affiliate landscape”, through the launch of Kiickr.
The group detailed that the launch is a response to challenges that have been widely felt across the affiliate management sector, specifically amidst intensified compliance challenges.
Key to the launch is a commitment to “transparency and innovation” according to the group as it laid out major goals for the impact of Kiickr.
Mattias Gustafsson, Director of Kiickr at Game Lounge, stated: “Changing the mindset of an entire industry doesn’t happen overnight. With Kiickr, we’re not just talking about innovation – we’re delivering it. By combining state-of-the-art technology with our extensive industry experience, we’re creating a platform that both meets the current needs of affiliates and operators and sets a new benchmark for the future.”
The group also outlined that it is looking to bring what it describes as an outdated model into the modern era with data-driven experiences.
Key features for the launch will be account management and ROI tracking, which take on an increasingly important role in the modern affiliate landscape. Furthermore, the plans form a key part of the group’s overall ambitions to build a comprehensive ecosystem where affiliates and operators can seamlessly manage, optimise and expand their strategies.
“Kiickr represents more than just a platform; it’s a paradigm shift in how iGaming affiliation operates,” added Richard Dennys, CEO of Game Lounge. “Our goal isn’t only to refine the process but to reimagine it entirely, blending transparency, innovation and actionable insights to create lasting value for our partners. Kiickr signals a new era for iGaming affiliation – one with efficiency and impact at the forefront.”
Kiickr also marks the latest development from GLX, Game Lounge’s dedicated centre of excellence for innovation and incubation.
Launched in December 2024, GLX drives transformative projects in iGaming, using advanced technologies and data insights to create cutting-edge solutions.
“Kiickr is a prime example of how GLX is shaping the future of iGaming with innovation and collaboration,” continued David Crowhurst, Managing Director of GLX. “We are proud to deliver a platform that doesn’t just address existing challenges in the industry but sets new standards for what effective affiliation can achieve. With Kiickr, we are empowering operators and publishers to unlock their full potential through unparalleled data and technology.”
iGaming Expert Analysis: Having access to data holds limited success without being able to effectively utilise it, the ambitions of Kiickr, whilst they are challenging, should present the industry with much excitement as the group has been clear of plans to unlock the potential of data within the affiliation space.
