Lawmakers in New Jersey have become the latest to take aim at the sweepstakes vertical through legislative attempts to completely prohibit sweepstakes in the state.
Previously, Assemblyman Clinton Calabrese introduced Assembly Bill 5196 that looked to introduce a regulatory framework around the sweepstake sector. However, this bill fell short, leading to the introduction of Assembly Bill 5447 this week.
A key difference between the two bills is the lack of definition of sweepstake casinos in Bill 5447, with the latest efforts from Calabrese seeking to prohibit sweepstake games that imitate casino games.
It does also represent something of a shift in gear for Calabrese in New Jersey, which had previously been open to the idea of incorporating sweepstakes into the regulatory framework for casinos.
The latest efforts from Calabrese caused a stir from the sector, with the Social and Promotional Games Association (SPGA) emphasising it “firmly opposes” the latest bill, describing it as “a reckless attempt to ban sweepstakes in New Jersey”.
The body added: “This shortsighted legislation abandons the state’s progressive stance on gaming, directly contradicting the regulatory framework championed by Assemblyman Clinton Calabrese earlier this year—one that would ensure oversight, licensing, and taxation, bringing sweepstakes in line with other regulated gaming entities.
“New Jersey has led the way in gaming regulation—not followed. With innovative licensing frameworks for digital entertainment, the state sets the standard. This smart, forward-thinking approach should continue, not be replaced by outdated prohibition.
“Our members take pride in driving innovation and providing safe, engaging digital entertainment to New Jersey consumers. As the regulatory landscape continues to evolve, we remain committed to working with policymakers to ensure that millions of American adults can continue enjoying their preferred gaming experiences within a properly regulated environment.”
The group concluded by urging lawmakers to pursue the balanced regulatory approach previously introduced to protect consumers and enable innovation to thrive.
