Fanatics Casino is providing players in the US states of Michigan, New Jersey and Pennsylvania with fresh online casino titles through a partnership with Bragg Gaming Group.
Alongside the supplier’s games, Bragg Gaming’s remote gaming server technology will be utilised by Fanatics Casino.
Titles from Bragg Gaming’s in-house proprietary content development studios, such as Atomic Slot Lab, Indigo Magic and Wild Streak Gaming, as well as from the supplier’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games and Sega Sammy Creation, will be available to the operator’s players in all three regulated markets.
All of this will be delivered to Fanatics Casino via the Bragg Gaming HUB platform.
Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalise on the substantial growth projected for these key markets.”
Titles from Bragg Gaming’s recently agreed studio partners, including Boomerang Studios, Four Leaf Gaming and Reflex Gaming, will also launch titles on the Bragg RGS later this year and be available to Fanatics Casino.
“With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross-sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US,” added Matevz Mazij, CEO of Bragg Gaming Group.
“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
Opportunities across North America
While this deal between Bragg Gaming and Fanatics Casino focuses on three US states, opportunities are available for the supplier in the US’s neighbour to the north, Canada.
Recently, Bragg Gaming’s VP of Commercial for North America, Shivan Patel, provided insight into what Canada’s heritage land-based operators and lotteries need to consider when thinking about moving into online gambling.
Patel stated: “As Canadian operators look to make the transition to iGaming, understanding the unique preferences and behaviours of local players is crucial.
“Canadian players often have distinct tastes and expectations when it comes to online gaming, and operators must offer content and experiences that resonate with these preferences. Staying aligned with local laws and regulations is also critical.
“In particular, the Ontario market, which has become increasingly sophisticated in its regulations, presenting both challenges and opportunities, challenges that Bragg is strategically well-positioned to meet. To thrive in this environment, operators must offer the best possible products and services to differentiate themselves from the competition.
“As the iGaming market in Canada continues to grow, land-based operators will benefit from adopting cutting-edge technology and high-quality content, which will allow them to grow and remain competitive.”
